..F.Y.I. For Your Information

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Production
Provide you with an attractive, functional and interactive web site that keeps clients coming back for more.

In conjunction;
  • Who is the target audience?
  • Decide what information and tools can br provided to entice our audience to come, stay and return
  • Create a content plan for the site * categorise content and place individual topics in those categories
  • Create a paper prototype ( if the site is large )
  • Look at your competitors site, and create a better site for you
  • Build the site to match the content plan * create an interface that is easy to navigate
  • Use existing business material such as brochures, giving them more Web impact
  • Scan and edit photographs, drawings and logos
  • Create new artwork to enhance the site
  • Create animations to enhance the page, including shockwave animations and gif animations
  • Program the java, javascript and perl code to create an attractive, interactive and informative site
  • Place keywords and descriptions in meta tags to ensure search engines list your site
  • Web Site Design
  • Web Site Development
  • Web Site Hosting

Consulting
Offer consulting services in web site design and development. From the development of a corporate internet & intranet plan to the establishment of a true corporate presence on the net. With today's fast paced technology it is increasingly important to have a plan on how it is going to pay off for your company today and into the future.

Within the constantly growing market of web site design & development, there are a few premier companies leading the competition. These companies are setting industry trends and standards, offering dynamic new options to their clientele. Specialty is that wide range of options that can offer our customers. Strength is our diversity; the kind of diversity many companies are looking for when they are considering entering or expanding their Internet & Intranet presence. Simply a web designing & development company, but a total Internet resource.

Properly designed Intranets & Internet are based on database technology. Any bit of information that is useful to your company can and should be stored. The cost of a decent sized hard drive to store the information is trivial when compared to its value. Manuals, Human Resources options, and more can be cataloged, searched, and viewed very easily using today's database technology. Ordering a product and creating a work order is simplified when using a properly designed Intranet. Management can track the progress of employees with a few clicks. This is one of the most popular services we offer.

Training
Your employees is the easiest and most productive way of increasing your bottom line. We offer instructor led training in all applications and some development tools. One of the hottest trends in training today is web based training. We can work with you to develop web based training for all of you training needs.

Instructional Design Competencies:

  • Ability to judge how to present information to effectively train learners at a given level
  • Ability to effectively address the Internet training needs of specialized subject groups (e.g., medical professionals or engineers)
  • Ability to assess the learning needs of a group of learners as well as the level of access to the Internet that the learners will have before, during and after the training. (e.g, full internet, no internet, SLIP, PPP, dial-access to shell account, etc.)
  • Ability to make a distinction between "functional skills" (how to attach word-processing documents in e-mail or shtml documents and put them on a Web server to save long distance fax and courier bills, etc.) and "research skills" (finding and using data and information on or through the Internet)

Internet Specific Competencies:

  • Knowledge of the major historical facts related to the Internet and basic terminology definitions.
  • Ability to explain the relationships between the Internet and its various component and associated networks, regional networks, commercial internet access providers and online services
  • Ability to explain the domain name concept, domain name services, Internet addressing and URL's.
    • Ability to explain the client-server concept, including the concept of the World Wide Web.
  • Knowledge of how to locate, read and use manuals and other helpful texts in print as well as on the Internet itself.
  • Knowledge of where to find and how to use the major Internet resource guides and finding tools available on the Internet
  • Detailed functional knowledge of how to use PPP or SLIP software on one or more computer platforms (e.g., Macintosh OS, Windows 3.x, Windows 95, Windows NT, UNIX, Linux etc.), and basic connection requirements and capabilities. or alternately knowledge of how to work with an established 56k or higher dedicated Internet connection on one or more computer platform.
  • Awareness of commercial public access Internet providers and how to work with them.
  • Detailed functional knowledge of the hardware and types of connection required for graphical World Wide Web and other Internet client software.
  • Demonstrated awareness of different mailer software (detailed functional knowledge not necessary but useful)
  • Detailed functional knowledge of at least one POP mail software package (Eudora, Pegasus Mail, CC:MAIL, etc.) and at least one smtp mail software package (ELM , Pine, VMS Mail, LMail, etc.)
  • Knowledge of Internet culture, netiquette and intellectual property issues related to the Internet and especially electronic mail and discussion groups. (must know what EFF is)
  • Detailed functional knowledge of the contents of email headers and how to do elementary trouble shooting of bounced email.
  • Detailed functional knowledge of how to use email to subscribe to email discussions on both LSOFT Listserv and Unix Listproc as well as Majordomo, Mailbase etc.
  • Detailed functional knowledge of how to participate in discussion lists or newsgroups correctly; including how to reply to, submit postings to, set to nomail, mail and digest as well as how to locate and search discussion list and newsgroup archives.
  • Detailed functional knowledge of at least one kind of Usenet newsreader and awareness of different newsreader availability on different computer systems.
  • Awareness of how to locate and read discussion list and newsgroup FAQ's.
  • Detailed functional knowledge of how to use Telnet through a Web browser, desktop Telnet program or command line Telnet program.
  • Detailed functional knowledge of how to describe and use Telnet addresses in both alpha and IP format.
  • Detailed functional knowledge of how to find Telnet-accessible Internet sites using Hytelnet or other search tools.
  • Detailed functional knowledge of how to escape from a Telnet connection.
  • Detailed functional knowledge of how to interpret ftp instruction provided through email sources.
  • Detailed functional knowledge of how to make anonymous ftp connection and retrieve ascii text files. Also be able to identify ascii filetypes.
  • Detailed functional knowledge of how to make anonymous ftp connection and retrieve binary files. Also be able to identify binary filetypes.
  • Detailed functional knowledge of how to use gopher resources through Web browsers, how to form a gopher URL and to perform a simple keyword search with Veronica (and Jughead)and explain what has been searched and retrieved.
  • Awareness of client server relationships and the variety of available Web browsers.
  • Detailed functional knowledge of how to retrieve, install, configure and customize at least one graphical Web browser (e.g., Netscape, Internet Explorer, Mosaic, etc.) on one or more computer platforms. This includes customization of bookmarks or favorites files.
  • Detailed functional knowledge of how to use both text only (Lynx) as well as graphical World Wide Web browsers (Netscape, Internet Explorer, Mosaic, etc.).
  • Detailed functional knowledge of how to use and describe the URL address format in the context of a World Wide Web browser
  • Detailed functional knowledge of how to locate and use Web Search tools such as Altavista, Yahoo, Infoseek, WebCrawler, LYCOS etc
  • Detailed functional knowledge of Hypertext Markup Language (shtml). Additional Technical Qualifications that will Enhance a Certified Internet Trainer's Ability to Teach Internet Skills to End-Users.
  • Knowledge of e-mail access for ftp, Gopher and Web
  • Detailed functional knowledge of how to use tools like nslookup, ping, finger, netfind, whois, and X.500 to trouble-shoot during hands-on sessions.
  • Detailed functional knowledge of how to locate, evaluate, install and set up Internet related software on microcomputers* (including SLIP, PPP and socket programs, etc.)
  • Detailed functional knowledge of how to locate, install and set up World Wide Web server software on one of more microcomputer platforms.
  • Web Site Design
  • Web Site Development
  • Web Site Hosting

Support & Maintenance
Provide customers with the best Customer Service in the business. Want your business and will do everything in our power to make sure you are completely satisfied. Whether you need advice on establishing the goals and focus of your web site, integrating a database, adding multimedia or an inside look at the latest technologies, we can help.

Once a client's web site has been completed, constantly monitor the site. Frequently back-up all the data, while keeping a log of the site "hits". Upon request can create and analyze Website activity statistics and Search Engine position ranking reports.

Provide you with an attractive, functional and interactive web site that keeps clients coming back for more.

Properly designed Intranets & Internet are based on database technology. Any bit of information that is useful to your company can and should be stored. The cost of a decent sized hard drive to store the information is trivial when compared to its value. Manuals, Human Resources options, and more can be cataloged, searched, and viewed very easily using today's database technology. Ordering a product and creating a work order is simplified when using a properly designed Intranet. Management can track the progress of employees with a few clicks. This is one of the most popular services we offer.

Coordinator

  • Offer a complete solution to your PC technology requirements including
  • Applications software selection, implementation and training
  • Hardware planning and integration
  • Network software selection and setup
  • On-site training for a range of application software
  • Strategies Web Site Design
  • Web site hosting training
  • Information technology Project
    • Web Site Design
    • Web Site Development
    • Web Site Hosting

BUSINESS CONSULTING: Expertise and experience covers a wide range of industry including manufacturing, retail, distribution, construction, publishing and others. With our unique combination of educational and work experience skills in management, accounting, finance and computers, areable to offer a complete solution for your company in the following areas.

  1. Information Technology: Research and recommendations for determining the proper hardware and software configuration for the company or business unit based on criteria set out by the client.

  2. Project Management: Working independently or in conjunction with your Management or appointed staff to plan and implement the project. Offer an independant voice on the Steering Comittee to help ensure the project stays on track. Controllership.

  3. Business Process Improvement: Assistance in identifying, developing and implementing business process and organizational improvements by working independently or with your staff.

 
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crayton.communications, LLC

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What is Keyword Density
While using keyword phrases in Web page text is important, what is more important is using keywords in the right relationship to other words on the page. This is called keyword density. Search engines have determined optimal keyword to content ratios and rank pages higher that use these ratios.

How Keyword Density is Determined
Keyword density is figured by using a simple formula:

Number of times keyword is used / Total word count on page = Keyword Density

How Keywords are Counted Up While the formula is generally simple, there is a variable that keeps determining keyword density and optimizing for engines an exciting game. How keywords are counted up varies depending on the search engines criteria.

For example: some engines count keywords used in the meta descriptions, image tags, title tags and the text on the page while others count up keyword usage from the body copy only. (We’ll leave the discovering of which engines count which ways up to you.)

The Right Ratio
The most essential part of optimizing keyword density is using the correct ratio of keywords-total words on your page. Keyword density ratios are discussed as a percentage. A good range for keyword density for a target keyword is 2% to 6%. Meaning, when you divide the number of times you used a keyword on your page by the total number of words on your page you should get a percent somewhere between 2 and 6.

The Wrong Ratio
Having a too high or too low keyword density can be to your page’s detriment. If the density is too low your page will be considered an irrelevant result for that keyword phrase. But don’t be fooled into thinking a higher keyword density equals a more relevant result. Search engines combat spam pages by penalizing pages with a too high keyword density, or keyword:total word ratio.

Help for Figuring Keyword Density
Calculating keyword density can get to be a real chore if you are trying to do it by hand or with a calculator alone. Luckily, there are keyword density services online that can help. There is software you can purchase, however we like to use the free service, Keywordcount.com

Cons of Free Hosting

As far as web hosting is concerned, you definitely get what you pay for (and sometimes less than you pay for!) Below are the disadvantages to free hosting:

Little/No Support
Free hosts generally offer no customer support to their free customers and if they do it is low priority. While many free users are new to web hosting, neglectful support can ruin the hosting experience.

Overcrowded Servers
Free hosts are not known for their reliability and uptime. Often the servers web hosts put free users on may be overcrowded and slow or even frequently down. Since it is relatively simple to get a free web host company started many free hosts are fly-by-night operations and care little for the long term well being of users files.

Less Features
Free web hosting plans usually don’t include advanced features, software, and email services that paid ones do. (ex. PHP, MySQL, FTP accounts, and POP email)

Ad Banners
To fund the free hosting, web hosts add an advertisement in the form of a text link, banner or pop-up to free users web sites. Many users find these ads take away from the design of their site, or are a nuisance to their visitors.

While free hosts are useful for trying out new site ideas, non-profit sites, storing files, or for web sites that are in their beginning stages, it may be worth paying for web hosting if your web site will need additional services, or if you will be using your web site for business.

What is Web Hosting?

You've been told once you have a domain name the next thing you need to get your web site online is a web host. Read on to find out what web hosting is and to learn about shared hosting. A web hosting service allows you to "rent" or "borrow" space on very fast hard drives called servers. Free web hosts allow you to store your files on the servers for no monthly fee. In exchange you may purchase a domain from the host, display a banner on your site, or be expected to submit to an active forum to offset the costs of your 'free' hosting.

You can either share space (shared hosting) or have your own hard drive (dedicated hosting.) These servers are connected via a backbone to a huge communications network called The Internet. Your web site can then be accessed by anyone worldwide through a special address called a URL which contains your unique domain name.

The amount of space your host provides you is called disk space, or web space. The number of times your site is accessed by you or users is called bandwidth. Prices vary widely based on what your host is willing to provide.

  

 
 
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